Breakfast, lunch, dinner and everything in between, arguably the most exciting part of our day is when we get to eat, snack or drink. I…
Understand. Influence. Lead.
Shopper Tracker is the only benchmarking system built on what shoppers think, want and do. We deliver powerful shopper insight measures compared at retailer, category and brand level in Grocery, Convenience, Pharmacy, Liquor and Online to improve promotional efficiency, build persuasive proposals, and joint business plans.
An unbiased, common language designed to facilitate retailer engagement
Shopper Tracker is the independent voice of the shopper, both suppliers and retailers use our data as a common language on which to build joint plans for growth
Benchmark behaviour across categories, retailers, brands and track over time
Prioritise investment opportunities by comparing your categories and brands to channel benchmarks and across different retail banners
Delivers a more cost efficient, robust and actionable solution than ad hoc research
We deliver robust sample at category and brand level across over 380 categories, that allow you to access large sample sizes at a fraction of the cost of ad hoc research
Top 10 Business Issues where we can help
Joint Business Planning
On Shelf Availability
Gain insights into Petrol & Convenience shoppers across different categories and retail banners
We work with a broad range of leading suppliers and retailers across Grocery, Convenience, Pharmacy, Liquor and Online
“We highly value this data, and will definitely be incorporating insights into our programming for next year and beyond”
“I feel the service Shopper Tracker offers is unique in the Australian market. Working directly with retailers gives us a lot of gravitas when presenting to customers”.
“Relevant and insightful overview of the convenience channel… Workshops provided strong specific, actionable information for our account and insight teams”
“We were delighted with the category report. There were several new questions on purchase triggers and shoppers' desired category improvements that we've been
looking to understand, and Shopper Tracker has provided exactly what we needed”
“Shopper Tracker is a critical input into our business strategies. We consistently find it adds value to conversations with retailers about their customers and helps us partner more effectively”
"Our usage of the Shopper Tracker service has been both ground-breaking and implicit in establishing and embedding a shopper based approach to category management. Not only are we taking better control of our knowledge and resulting strategies and actions, we are now influencing suppliers to do the same"
“I do very much appreciate the quick turnaround in your work and how the Woolworths team were definitely engaged with the conversation. Anytime I present Shopper Tracker info a buyer is always busy writing notes….you don’t get that much with scan data.”
Meet our team of shopper insights experts who are passionate about helping clients deliver commercial outcomes from insight