Grocery

Why do Grocery shoppers behave as they do?

We provide you with actionable shopper insights, tools and support to enable your business to become a best practice supplier driving category and brand growth in collaboration with your retail partners. We talk to +118,000 Grocery shoppers every year across +200 categories down to segment and brand level across Australia's leading Grocery retail banners. We support you with a comprehensive suite of tools and training to ensure your teams gain commercial wins from actionable insights quickly.

Categories We Cover

Breakfast & Bakery

25
Categories

Deli & Dairy

31
Categories

Meat & Fresh Produce

26
Categories

Frozen Foods

11
Categories

Impulse & Snacking

40
Categories

Pantry

30
Categories

Health, Beauty & Baby

34
Categories

General Merch & Homecare

21
Categories

Retail Banners We Cover

What types of Shopper Insights do we provide?

Category DNA

What makes a category distinctive? Range of measures covering Category Role, Occasions & Missions

Category Performance

Identify What's most important to shoppers and how well their needs are met by category, brand and retailer

Path to Purchase

Understand Purchase triggers & touch points along the path to purchase and how to maximise performance

Consumer Dynamics

Get to know shoppers consumption behaviour, basket spend, shopping frequency and more

Shopper Profile

Metrics covering age, gender, lifestage, location, affluence and more

Best Practice Tools and Support

Suite of Reports and Team Presentations

Online Dashboard Access for Teams

Comprehensive Training and Support

contact us to find out more