Our Team

Simon Ford

Managing Director, ANZ

Simon leads the team across Australia and New Zealand in Grocery, Convenience, Liquor and Pharmacy channels.
He has over 20 years’ experience in retail and shopper insights-based strategic planning. Prior to this, he was head of Market Research for Tesco UK where he learnt the importance of putting shoppers at the heart of manufacturer and retail strategy, measuring, benchmarking and hardwiring this into joint operational planning.
Using this experience, he co-developed Shopper Intelligence, now consulting to suppliers and retailers in Australia since 2006, ensuring the shopper drives the very first steps of strategic planning in addition to tactical execution.
Simon is a keen supporter of proper football (with the round ball) and can sometimes be spotted trying to actually play the game for his local club.

Mitesh Khatri

General Manager, ANZ

Mitesh heads up Shopper Strategy and Insights across Grocery, Liquor, Petrol and Convenience channels for Australian and New Zealand, helping clients with their shopper marketing and category plans.
He has a background in marketing communication and consumer with Colmar Brunton and TNS, which he now uses to build actionable insights that drive retail strategies. This provides him with a brand lens on understanding the shopper mindset, helping clients in creating value from the opportunities and embedding the shopper at the heart of the solution.
Creating value continues on a different scale for Mitesh on weekends where he dives into DIY home improvements for his new place.

Nancy Truscott

Director of Business Development, ANZ

Over 20 years’ experience in FMCG and Pharma with Procter & Gamble, PepsiCo and Danone in commercial strategy roles and heading up Category and Shopper strategy. Expertise in bringing shopper insights to life and building shopper led retailer relationships to deliver category and brand growth.
She has an extensive background in building shopper led strategies utilising research and executing channel leading commercial plans.
When not working Nancy can often be found charging around the country side on the back of her horse hoping to stay on top for as long as possible.

Oliver Cast

Senior Insights Director - Liquor

A passionate and creative strategist, category developer and shopper marketing leader with over 20 years’ experience in blue chip FMCG and Liquor companies including Pernod Ricard, Allied Domecq, McWilliams and BATA. A dynamic communicator with expertise in developing insight led strategies and shopper solutions that unlock growth in collaboration with major retailers.
When not working Oliver can often be found up a ladder painting, drilling and sanding as he continues his home renovations, or in his music studio mixing up a storm on the decks.

Helen Chady

Insights Director - Grocery

Helen has a wealth of experience in shopper insights and retail marketing, having lead insights teams in Australia at Woolworths, Kellogg’s and Nielsen. Prior to that, Helen spent the early days of her career travelling the world, developing insights for many of the world’s leading tech firms.
At Shopper Intelligence, Helen manages the Grocery program in Australia, working with clients to develop category strategies and guide shopper marketing plans.
In her spare time, Helen can be found trawling supermarkets, taking photos of new displays and analysing new retail strategies. When she tires of this, Helen can be found planning her next trip to Fiji, Europe or wherever the weather lends itself to!

Andrew Arnold

Insights Director, NZ

With 20 years worth of experience in NZ FMCG, Andrew has worked in a wide variety of sales and insights roles with the likes of Red Bull, Gordon & Gotch and Energizer. During his career he has led sales and insights teams to develop insight led strategies that drive both retailer and category growth.

When not trawling through data to find nuggets of insight, Andrew will usually be found on the cricket field or golf course, relaxing with a good book or spending time with his young family in Auckland’s great outdoors.

Dan Jordan

Insights Manager, NZ

Dan has had substantial experience in sales and insights across various industries over the past 20 years, including a variety of roles with The Warehouse. Most recently he spent 8 years with IRI NZ working with leading FMCG manufacturers and had a 5 year foray into the insurance industry in a business performance capacity.
A degree in Marine Biology completes an eclectic background which enables Dan to leverage a wide perspective to deliver unique insights.
Dan has a young family and enjoys spending his downtime with his children or day tripping around the countryside on his Triumph.

Ixia Diaz

Insights Manager

Ixia manages and delivers Shopper Intelligence Programs and leads external client relationships. She helps our clients to build confidence and credibility in our programs across Grocery, Liquor and Petrol and Convenience channels.
Ixia is a skilful Marketing Researcher with extensive experience within the FMCG and Liquor Industries in Latin America and Australia, with equal exposure to quantitative and qualitative research projects. She focusses on building insightful analysis for a better understanding of consumer and shopper behaviour as well as market dynamics. She is expert in overseeing and managing the analysis of multiple data sources to identify key insights and translate them into creative and innovative reports that are easier to understand.
When not working, you can find Ixia near the beach with her family or exercising in a hot yoga room or at the gym.

Angela Carter

Operations Director

With 20 years’ experience in market, social and economic research, Angela is an experienced quantitative and qualitative researcher. She has worked on both the supply and client sides of market research in Australia and the UK covering many industries including FMCG. Angela uses this experience to manage, develop and optimise all Shopper Intelligence research programs in Australia and NZ.
In her time off, Angela uses her heightened organisational skills to run a busy house of 3 young boys (and husband).

Felicity Skehan

Operations Manager

Experience in operations and project management spanning 20 years, Felicity brings a diverse range of skills to the Shopper Intelligence Team, including but not limited to, panel management, database builds, panel recruitment, client service as well as a smattering of public relations.
Combining all these skills, Felicity is responsible for the planning, execution and evaluation of projects to predetermined timelines, as well as managing the program development from initiation to closure, ensuring quality control throughout the program life cycle.
An eternal optimist and natural problem solver, Felicity believes there is always a way through, we just have to find it! This certainly helps when running her household containing no less than 4 teenagers.

Caroline Burgess

Senior Insights Director, Melbourne

Caroline’s experience spans Client management, Business development and Category planning and she has had various roles at Walmart, Tesco and Nielsen, where she ran the Coles account.
Her career brought her to Australia from the UK 7 years ago and she is now a proud Aussie Citizen.
She loves fixing things and in her spare time enjoys DIY and when that’s not working she loves tennis and jogging.

Colin Holmes

Senior Insights Manager

Colin joined Shopper Intelligence in the UK in August 2015 after almost 15 years in Client Management, Insight and Team Leader roles at Nielsen. He has also previously worked client-side in insight roles. In his UK role with Shopper Intelligence, Colin was responsible for delivering the best insight and recommendations to our clients based on our unique dataset.
Colin has joined us in Australia to manage Operations – ensuring our database and reporting are as good as they can be.
Outside the office, Colin listens to music his family hates and no one else has ever heard of, plays a lot of tennis, runs, mountain bikes and generally tries to control his two kids.

Sue Walsh

Marketing Manager

Sue has had over 25 years of agency leadership and business development experience and more recently working with a broad range of SMEs on marketing and communications strategies and execution. Passionate about marketing and creating interesting content stories, Sue joined the Shopper Intelligence team in April 2018.
Starting with a career in London, she moved to Sydney in 1997 and is now a fully fledged Aussie citizen.
Outside of work passions are travelling, live music, reading, sunshine, movies and supporting my 12 year old son to become the best citizen he can.