Our Team

Simon Ford

Managing Director, ANZ

Simon leads the team across Australia and New Zealand in Grocery, Convenience, Liquor and Pharmacy channels.

He has over 20 years’ experience in retail and shopper insights-based strategic planning. Prior to this, he was head of Market Research for Tesco UK where he learnt the importance of putting shoppers at the heart of manufacturer and retail strategy, measuring, benchmarking and hardwiring this into joint operational planning.
Using this experience, he co-developed Shopper Intelligence, now consulting to suppliers and retailers in Australia since 2006, ensuring the shopper drives the very first steps of strategic planning in addition to tactical execution.
Simon is a keen supporter of proper football (with the round ball) and can sometimes be spotted trying to actually play the game for his local club.

Mitesh Khatri

General Manager, ANZ

Mitesh heads up Shopper Strategy and Insights across Grocery, Liquor, Petrol and Convenience channels for Australian and New Zealand, helping clients with their shopper marketing and category plans.

He has a background in marketing communication and consumer with Colmar Brunton and TNS, which he now uses to build actionable insights that drive retail strategies.
This provides him with a brand lens on understanding the shopper mindset, helping clients in creating value from the opportunities and embedding the shopper at the heart of the solution.

Creating value continues on a different scale for Mitesh on weekends where he dives into DIY home improvements for his new place.

Nancy Truscott

Director of Business Development, ANZ

Over 20 years’ experience in FMCG and Pharma with Procter & Gamble, PepsiCo and Danone in commercial strategy roles and heading up Category and Shopper strategy. Expertise in bringing shopper insights to life and building shopper led retailer relationships to deliver category and brand growth.

She has an extensive background in building shopper led strategies utilising research and executing channel leading commercial plans.
When not working Nancy can often be found charging around the country side on the back of her horse hoping to stay on top for as long as possible.

Andrew Arnold

Insights Director, NZ

With 20 years worth of experience in NZ FMCG, Andrew has worked in a wide variety of sales and insights roles with the likes of Red Bull, Gordon & Gotch and Energizer. During his career he has led sales and insights teams to develop insight led strategies that drive both retailer and category growth.

When not trawling through data to find nuggets of insight, Andrew will usually be found on the cricket field or golf course, relaxing with a good book or spending time with his young family in Auckland’s great outdoors.

Dan Jordan

Insights Manager, NZ

Dan has had substantial experience in sales and insights across various industries over the past 20 years, including a variety of roles with The Warehouse.

Most recently he spent 8 years with IRI NZ working with leading FMCG manufacturers and had a 5 year foray into the insurance industry in a business performance capacity.
A degree in Marine Biology completes an eclectic background which enables Dan to leverage a wide perspective to deliver unique insights.

Dan has a young family and enjoys spending his downtime with his children or day tripping around the countryside on his Triumph.

Angela Carter

Operations Director

With 20 years’ experience in market, social and economic research, Angela is an experienced quantitative and qualitative researcher. She has worked on both the supply and client sides of market research in Australia and the UK covering many industries including FMCG.

Angela uses this experience to manage, develop and optimise all Shopper Intelligence research programs in Australia and NZ.

In her time off, Angela uses her heightened organisational skills to run a busy house of 3 young boys (and husband).

Caroline Burgess

Senior Insights Director, Melbourne

Caroline’s experience spans Client management, Business development and Category planning and she has had various roles at Walmart, Tesco and Nielsen, where she ran the Coles account.

Her career brought her to Australia from the UK 7 years ago and she is now a proud Aussie Citizen.

She loves fixing things and in her spare time enjoys DIY and when that’s not working she loves tennis and jogging.

Colin Holmes

Senior Insights Manager

Colin joined Shopper Intelligence in the UK in August 2015 after almost 15 years in Client Management, Insight and Team Leader roles at Nielsen. He has also previously worked client-side in insight roles. In his UK role with Shopper Intelligence, Colin was responsible for delivering the best insight and recommendations to our clients based on our unique dataset.

Colin has joined us in Australia to manage Operations – ensuring our database and reporting are as good as they can be.

Outside the office, Colin listens to music his family hates and no one else has ever heard of, plays a lot of tennis, runs, mountain bikes and generally tries to control his two kids.

David Shukri

Senior Insights Director

David joins us with 15 years’ experience in FMCG working for Sainsburys and IGD in the UK before making the journey a few years ago to Australia for a role as Channel Director with IRI. David will lead a well-established grocery program whilst also playing a key part in developing Store Impact, our new ground breaking in-store shopper analysis of how and why shoppers shop.

David is passionate about engagement, a determination to keep the complex simple and an obsession with using data effectively to drive customer-centric strategies. The odd bit of spare time he has that’s not occupied by his two young daughters sees David swimming, road cycling and running, though rarely one after the other!

Susan Markovic

Store Impact Project Manager

Susan has worked in Market Research Operations for over 10 years. During this time she has managed and co-ordinated field work projects for Your Source, Market Pulse and Ipsos in the areas of FMCG Sensory Research, Qualitative Data Collection, Mystery Shopping Programs and Retail Audits. Susan has worked in field gathering data, managed a fast paced Market Research Call Centre, recruited and trained National Field Teams. Working her way from the “ground up” Susan knows what it takes to get a project across the line successfully.

A firm believer in teamwork and leading by example Susan can be found at retail outlets working alongside the field team. When Susan is not in field mode she enjoys watching Iron Chef with “fur child” Sophie in anticipation of the secret ingredient.

Susie Liu

Operations Manager

After spending more than 10 years in market research, Susie is obsessed with interpreting data into insights. With a demonstrated history of leading research projects across ANZ and globally, Susie has developed a wide range skillset in project management, data analysis, client service and business development.

Susie presides over the operational process for shopper intelligence online research programs, including implementation and optimization.

Susie is a cat-lover and a certified advanced open water diver. When not working, she enjoys patting her cat “Comet”, practicing for dancing, going on rock climbing, and planning for the next underwater adventure with her diver friends.

Veronica Acevedo

Insights Manager

Veronica joined the Shopper Intelligence team after 9 years of experience at GfK Australia, doing in depth analysis of POS data to provide Retailer clients a strong understanding of Market Insights and Trends. Prior to that, she developed her knowledge on the FMCG market working at Procter & Gamble Latin America in the Research and Development Department, understanding consumer’s interests using a variety of qualitative and quantitative research, and linking the Product Design team with the Marketing team to provide the best consumer experience.

When she is not trying to fully understand the Shoppers’ preferences and behaviours in Australia, or spending time with her family, Veronica is reading on her kindle or catching up to the latest popular TV show of the moment.