Store impact

Store Impact from Shopper Tracker

Dear Shopper,

Our purpose at Shopper Tracker is to improve the shopping experience for shoppers and help retailers like Woolworths and Coles and their suppliers improve stores to achieve this.

One of the ways we do this is through Store Impact, where shoppers are invited to wear camera glasses as they shop.  We record their shopping experience to understand how it could be improved, including areas of the store or certain shelves that are confusing and difficult to shop.  These camera glasses may record other shoppers in the store since the glasses will record everything a shopper sees.

Ensuring the privacy of shoppers is extremely important to us – for all shoppers in store, not just those that took part in the research.  The video footage generated by the camera glasses will be securely retained by Shopper Tracker Australia at its offices and only authorised Shopper Tracker employees will be permitted to access the videos. Any footage released to retailers or other third parties will have any faces or other identifying features of shoppers “blurred out” prior to release.  All videos will be kept by Shopper Tracker only for as long as there is a need for Shopper Tracker to retain the videos, and in any event for no more than 3 years, when they will be permanently deleted.

Shopper Tracker Australia is bound by the Australian Market and Social Research Society Limited (AMSRS), the industry body that protects the interest of all parties, including shoppers.

If you have any questions or concerns regarding your privacy, please contact us at

Yours sincerely,

Simon Ford
Managing Director, Shopper Tracker ANZ
Shopper Tracker Australia Pty Ltd
Suite 201, 18 Rodborough Rd, FRENCHS FOREST NSW 2086